20 Famous Logos with Hidden Meanings that you probably never noticed
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1. Baskin Robins
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| Image Source: Baskin-Robbins |
Did you just saw “BR” or did you notice
number 31 along with BR? The answer is both are included in Logo. In 1953, when Baskin-Robins recruited the ad
firm Ogilvy & Mather for advertising, they wanted to highlight that the
company had a staggering number of ice cream flavors. Therefore, they designed
a logo which represents number 31, which means Baskin-Robins have 31 incredible
flavors, one for an each day of the month.
2. Amazon
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| Image Source: Adage |
At first glimpse, Amazon’s logo appears to
be very simple & nothing special in it. But it was designed with the
ideology of the company in mind. The orange arrow which looks similar to a smile
denotes that company wants their customers to be happy & satisfied. The
arrow is also stretched from ‘A’ to ‘Z’, in an indication that the company
sells every imaginable product from ‘A to Z.’
3. FedEx
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| Image Source: Turbologo |
On the surface, there’s nothing special
with FedEx’s iconic logo – it’s just the company name written using two different
colors. But if you look closely at the gap in between letters “E” & “X”,
you’ll notice that there is hidden arrow in a negative space. That arrow
signifies that the company has speed & precision in delivering your
packages.
4. Hyundai
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| Image Source: Nicepng |
Many people think that the logo of the car
manufacturer Hyundai is just the first letter of its name. Do you think the
same? If your answer is yes, then you are wrong. The letter “H” symbolizes two
individuals (a client & representative of the company) shaking hands which
apparently representing the satisfying bond between the customer & brand.
5. Toyota
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| Image Source: Toyota Blog - Toyota UK |
Other than looking just like a big “T” for Toyota, the logo is composed of overlapping ovals which represents the hearts of their customers & the hearts of company products. The background empty space unifies the boundless opportunities & technological advancement ahead. But now you might think that there is no more room left for symbolism, but that’s wrong. Look carefully, at the three circles used to create a big “T” & you will be amaze to know that every letter from the word Toyota is hidden into it. Entire company’s name is fitted into one simple emblem.
6. Toblerone
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| Image Source: Toni Marino |
Toblerone is a Swiss chocolate producing
company who are well known for triangle shaped chocolates. Now you might think
that they have placed a mountain in a logo, just to match their shape of
product. But that’s not the case here, the meaning of the logo is little different.
The mountain peak which is symbolized in a logo is Matterhorn Mountain from which
is where Toblerone originated. Also, if you observe carefully, the blank space
in Matterhorn forms the shape of a Bear. Why a Bear? It’s because Toblerone is
made in Bern, Switzerland, & Bear is the emblem for Bern. Even the word “Toblerone”
contains word Bern in it.
7. Adidas
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| Image Source: Vimeo |
Ever noticed that Adidas logo seems like a mountain? Well, that’s what it’s supposed to mean. Adidas created a simple three strips logo in 1976. Back then, it didn’t have any meaning. It was just meant to be something unique. But in 90’s, they tweaked three stripes so that it look like a mountain. The new design represents the challenges which athletes have to face to achieve greatness.
8. Pinterest
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| Image Source: Kindpng |
The well-know social media site Pinterest
is a blend word of pin & interest. This site allows users to pin images
into an online notice board. This simple looking Pinterest logo has pin design hidden
in the first letter “P”. The pin-shaped “P” is also used for Pinterest’s
branding & its social media buttons. Even the phrase “pin it”, is used to
draw attention to images that can be pinned to a online Pinterest board. All
this hidden “pins” are created just to seek people’s attention & influence
them to Pin the media.
9. VAIO
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| Image Source: Vecteezy |
Sony is popular for making high quality
audio & video equipments, so when they created the brand Sony
Vaio (currently just known as Vaio) to sell laptops, computers & tablets,
they choose a logo that depicts their past & reach towards their future. On
first glance at Vaio’s logo, you will just feel that it’s some kind of modern
typography, but there is hidden meaning of VAIO’s logo. The first two letters
‘V’ & ‘A’ represents an analog waveform while the ‘I’ & ‘O’ represents
the number 1 & 0, which are binary code.
10. Google
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| Image Source: Design Week |
Google’s logo seems pretty simple with company’s
name in plain & colorful text. But if you concentrate on the colors used in
the logo, you might notice that something is imbalance. That’s where the secret
resides. The Google logo comprises of three primary colors, blue, red &
yellow & then there’s green “L” which ends the whole primary color scheme.
The green color was added to show that Google is little different & unique.
Currently, the same color scheme is used for every Google product, for example
Chrome web browser.
11. LG
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| Image Source: 1000 Logos |
South Korean Electronics Company LG has
strategically positioned L & G in their logo. If you see carefully, you can
feel that it’s image of person’s face. We can assume that single dot on the left-hand
corner in a logo is the face’s eye. According to the company, this depicts
their desire to maintain ordinary, human relations with their customers.
12. Beats
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| Image Source: Beats |
Beats is a USA based producer of audio
equipments. At first look the logo of a Beats just look like it’s just ‘b’
which represents the initial letter of the brand. But if you look closely then
you will be able to find the hidden meaning of Beat’s unique logo. The letter
‘b’ used in red circle of a logo just looks like a person wearing beats
headphones. Isn’t that amazing?
13. NBC
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| Image Source: AllVectorLogo.Com |
Due to NBC’s unique logo which looks like a
peacock, this Broadcasting Company is also referred to as “the Peacock Network.”
The Logo of NBC was created at the same when color televisions were started, &
they wanted to draw attention to their stakes in the market. But that’s not the
only reason behind this colorful logo. The six feathers of a peacock represent
the six divisions of the network. And the head of the peacock is facing to the
right, which symbolizes forward to the future.
14. Domino’s Pizza
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| Image Source: Desidime |
Everyone knows that Domino’s Pizza logo is created with the idea of Domino playing piece. But there’s something you are missing out. The three dots in red boxes represent the original Domino’s Pizza restaurant & first two franchise locations that were opened after the original restaurant was established. However, the plan was to keep adding dots after every new franchise they open. But later on this planned got cancelled. And at present day, there are more than 10,000 Domino’s stores all over the world, so abandoning the plan of adding dots was a great idea.
15. Pepsi
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| Image Source: AllVectorLogo.Com |
The
Pepsi Logo was originally created during 1940s World War II to show
support to the overseas troops. The red, white & blue colors represent the
American Flag & same colors are used in the logo. By 1945, the Pepsi Globe
became the official Logo for Pepsi. Since, then the Logo has evolved but they
maintained its patriotic color scheme. Now they have twisted the logo add some
more hidden meanings into it.
The white portion has given the look of a Smile which denotes Happiness.
16. Tostitos
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| Image Source: AllVectorLogo.Com |
Tostitos is owned by PepsiCo are the manufacturer of tortilla chips & dips. The Logo of Tostitos is unique. It is the best example of “you can’t unsee it, once you seen it.” At first glance, the logo looks like just a name of company with vibrant colors. However, the two ‘T’s’ in the logo are used to represents actual peoples, & they are happily dipping tortilla chips into the bowl of salsa on top of letter ‘i’. This depicts the strong message of sharing & caring. Were you aware of this party which was going in the Logo?
17. BMW
The car company BMW was once known for creating aircraft engines more than automobiles. This had led to myth that the logo signifies the rotating blades of an airplane. But it’s not true; this was not the intention behind creating such logo. Back in the day, when BMW thought of creating a logo, they wanted to use the colors of the Bavarian Free State – the area of Germany from where the BMW Company is originated. But it was not legal to do so. Therefore, they just reversed the colors of a flag & coincidently made the propeller design.
18. Hershey’s Kisses
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| Image Source: Aol.com |
Are you a Chocolate lover? Then you can wait to unwrap that Hershey’s Kisses foil & see what’s inside it. Just like their product, even Hershey’s Kisses logo gives you a sneak peak. In between the letter “K” & “I”, is an extra sideways-facing delicious chocolate kiss. But it’s disappointing that you can’t eat that extra Hershey’s Kisses.
19. Continental Tire
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| Image Source: Seekvectorlogo |
Continental, a famous producer of car tires
is the perfect example of how to perfectly use fonts to your advantage. At
first look this logo will look like company’s name written in simple font. But
there’s some hidden meaning resides in a logo. The first two letters in the
logo is smartly used to depict the wheel of a car.
20. Unilever
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| Image Source: Fabrikbrands |
Unilever is company that produces consumer
goods. There are many products which are owned by them. Did you notice that
Unilever’s logo consists of many little logos? According to Unilever, the big U
in logo consists of 25 mini icons, & each icon represents some significance
to Unilever. The penmanship used here is just outstanding.
Now it’s Your Turn
This was some of the Famous Logos with a Hidden Meaning which we finally decoded. There might be many more famous logos with a hidden meaning which we might have missed. So, if you know any of such outstanding Logos then comment down below in the comment box & let us know. We would love to hear your response.
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